Callaway has unveiled all-new versions of its Chrome Soft, Chrome Soft X and Chrome Soft X LS balls, which go on sale in February.
The company has spent over $50 million to enhance every component, process and measure to improve performance and consistency. Each of these new balls incorporates the company’s proprietary new Precision Technology – which enables manufacturing specifications to be measured within 1/1000th of an inch – to deliver their tightest dispersion, consistently fast ball speeds and total performance.
A new Hyper Elastic SoftFast Core delivers more distance, forgiveness and incredible feel through the bag, while powerful ball flight and lower drag is achieved with a new Tour Aero dimple design.
Chrome Soft 22 is designed for a wide range of golfers who want outstanding feel, excellent distance, and incredible forgiveness. Key performance characteristics include signature Chrome Soft feel, more distance off the tee, low spinning iron shots, and a high level of greenside control.
Chrome Soft X LS 22 is designed for max distance in a fine-tuned lower spin profile. It’s especially suited for players who want to hit their longest drives off the tee, with a tremendous combination of distance and a straight ball flight. Key performance characteristics include very fast ball speed off the tee, penetrating long iron shots, straight ball flight, and excellent greenside control.
Chrome Soft X is Callaway’s #1 ball on Tours worldwide. It’s a great option for the better, faster- swinging players who want excellent spin consistency and Tour level short game control. Key performance characteristics include high ball speeds off the tee, workable iron shots, and Tour level greenside control.
All models are also available in the company’s Triple Track Technology for enhanced alignment and in hi-res Truvis designs. RRP: £50 per dozen.
For more details visit www.callawaygolf.com
